Arguing with Zombies: Economics, Politics, and the Fight for a Better Future

There is no better guide than Paul Krugman to basic economics, the ideas that animate much of our public policy Likewise, there is no stronger foe of zombie economics, the misunderstandings that just won t die In Arguing with Zombies, Krugman tackles many of these misunderstandings, taking stock

Fanocracy: Turning Fans Into Customers and Customers Into Fans

A Wall Street Journal bestseller From the author of New Rules of Marketing PR, a bold guide to converting customer passion into marketing power How do some brands attract word of mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear They embody

Billion Dollar Brand Club: The Rebel Startups Disrupting Industry Empires

A leading business journalist takes us inside a business revolution the upstart brands taking on the empires that long dominated the trillion dollar consumer economy.Dollar Shave Club and its hilarious marketing Casper mattresses popping out of a box Third Love s lingerie designed specifically

Ignore Your Customers (and They'll Go Away): The Simple Playbook for Delivering the Ultimate Customer Service Experience

Discover how to create exceptional customer service and a superior customer experience, learning from the greatest companies of our time When it comes to delivering great customer service and customer experience, many companies miss the mark But there s no reason this should include you and your

Disney's Land: Walt Disney and the Invention of the Amusement Park That Changed the World

A propulsive history chronicling the conception and creation of Disneyland, the masterpiece California theme park, as told like never before by popular historian Richard Snow.One day in the early 1950s, Walt Disney stood looking over 240 acres of farmland in Anaheim, California, and imagined

A Leader's Guide to Cybersecurity: Why Boards Need to Lead--and How to Do It

Companies are investing an unprecedented amount of money to keep their data and assets safe, yet cyberattacks are on the rise and the problem is worsening No amount of technology, resources, or policies will reverse this trend Only sound governance, originating with the board, can turn the tide.

The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life

Alternate cover edition of ISBN 9780062457738 In this generation defining self help guide, a superstar blogger cuts through the crap to show us how to stop trying to be positive all the time so that we can truly become better, happier people For decades, we ve been told that positive thinking is

Talking to Strangers: What We Should Know about the People We Don't Know

Malcolm Gladwell, host of the podcast Revisionist History and author of the 1 New York Times bestseller Outliers, offers a powerful examination of our interactions with strangers and why they often go wrong How did Fidel Castro fool the CIA for a generation Why did Neville Chamberlain think he

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones

No matter your goals, Atomic Habits offers a proven framework for improving every day James Clear, one of the world s leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to