Clout PDF ¼ Paperback

Clout PDF ¼ Paperback

[PDF / Epub] ★ Clout By Colleen Jones – Salbutamol-ventolin-online.info Results Everyone wants them whether to sell products spread good ideas or win funding In our busy digital world the way to results is influencing people on the web But how?An ad campaign won't cut it [PDF / Epub] ★ Clout By Colleen Jones – Salbutamol-ventolin-online.info Results Everyone wants them whether to sell products spread good ideas or win funding In our busy digital world the way to results is influencing people on the web But how?An ad campaign won't cut it Results Everyone wants them whether to sell products spread good ideas or win funding In our busy digital world the way to results is influencing people on t.

clout mobile Clout eBookHe web But how?An ad campaign won't cut it A Twitter account doesn't guarantee it Manipulative tricks will backfire Instead you need quality compelling web content that attracts people and engages them for the long haul Clout explains the key principles of influence and how to apply them to web content Along the way those principles come to life with lots of practical examples With this book you'll Discover why a technology feature market.


He web But how?An ad campaign won't cut it A Twitter account doesn't guarantee it Manipulative tricks will backfire Instead you need quality compelling web content that attracts people and engages them for the long haul Clout explains the key principles of influence and how to apply them to web content Along the way those principles come to life with lots of practical examples With this book you'll Discover why a technology feature market.

Clout PDF ¼ Paperback

Clout PDF ¼ Paperback A content expert and Star Wars fan Colleen Jones is the founder of Content Science a content strategy and intelligence firm where she advised or trained hundreds of the world's leading organizations to become Jedi Masters of digital content including of the Fortune of the largest US web properties of the largest nonprofits and of the most trusted US government agencies She al.

10 thoughts on “Clout

  1. Craig Oliver Craig Oliver says:

    Clout PDF ¼ Paperback clout mobile, Clout eBookAs a web developer I don’t get very close to the content In fact over the years I’ve become blind to it when coding clients’ websites It might as well be “lorum ipsum” gibberish like that found on Microsoft Word templates Granted without this content there would be no websites for me to work on Wellat least there shouldn't be There are many sites out there that put the technical effort into the coding and treat the content as an afterthought Content should in fact come first before coding This requires developing a proper content strategy and a plan to implement itIn Clout the author Colleen Jones concisely outlines the methods and techniques that will aid the development of a successful Content Strategy There are numerous real world examples that support the core principles of context rhetoric and psychology She advises content creators to turn off their fire hose of information suggesti


  2. Ryan Ryan says:

    Clout PDF ¼ Paperback clout mobile, Clout eBookClout provides a solid overview for creating influential web content While it's probably too basic for the seasoned content strategist Jones covers a wide range of topics from discovery and implementation through evaluation and adjustment This serves the novice content strategist well as it includes many real world scenarios and potential pitfalls to watch out forWhile some of the information served as a good review for me I did learn a number of new things Jones shares tactics for evaluating and implementing content Specifically looking for content gaps and using various forms of rhetoric logic and emotion ar


  3. Anabelle Bernard Fournier Anabelle Bernard Fournier says:

    Clout PDF ¼ Paperback clout mobile, Clout eBookThis book started well an interesting combination of marketing psychology and rhetoric However as soon we hit the later chapter it becomes too practical and superficialI found the early chapters interesting they take apart the idea of influence and explain how to turn this to your advantage I especially enjoyed the analysis of the goals of your content vs what kind of attitudes or actions you want to instill in your readersOutside of these early chapters though I found that most of it was common sense and not very useful for someone who wants to deepen their understanding of online influenceTaken all together this is a quick technical textbook that tells a lot of what but not a l


  4. Kevin Buckley Kevin Buckley says:

    Clout PDF ¼ Paperback clout mobile, Clout eBookMaybe if I worked for a bigger company I could understand and leverage some of the ideas in this book I did grab some nuggets that I will use and some tenets that I will carry forwardIt does also read like a recommendation of other people's work which is fine need to collect it somewhere I have jotted down a half dozen books mentioned by the author that may prove helpfulThe ending soapbox of particular segments that could benefit from this seemed misplaced for general readers Wish she kept that to a blog postLuke warn recommendation in the end


  5. Kirsten Kirsten says:

    Clout PDF ¼ Paperback clout mobile, Clout eBookThere are so many blogs articles and books about content marketing and Web writing that instruct you to develop compelling and persuasive content This is the first book I've read that deconstructs this and unwraps how to make content persuasive It provides practical background guidelines and references This will be one of my trusty go to books for web writing and content strategy


  6. Dan Dan says:

    Clout PDF ¼ Paperback clout mobile, Clout eBookDisappointing The premise is good primers in rhetoric and psychology as applied to influential communications followed by details of how to apply those lessons to the creation of influential web content But the detail is lacking and ironically the writing lacks the clout of the book's titleI made it to the end but didn't feel it had been worth the effort


  7. Steph! Lee Steph! Lee says:

    Clout PDF ¼ Paperback clout mobile, Clout eBookA great book to lead through the important aspects to consider when managing and creating content for your website I'd consider it a fantastic must read primer for those new to the field a


  8. Mia Mia says:

    Clout PDF ¼ Paperback clout mobile, Clout eBookIt was okay but didn't add much to what I already know It basically repackaged the basics of good writing know your audience write from their perspective make it clear what's in it for them use active voice find good verbs and keep it short


  9. Francis Bacon Francis Bacon says:

    Clout PDF ¼ Paperback clout mobile, Clout eBookFound the summary of principles from rhetoric and psychology for example and the practical checklists very useful Not a long book but clear readable and well structured


  10. Beth Beth says:

    Clout PDF ¼ Paperback clout mobile, Clout eBookAnother good book to help Web content people think about their mission


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