You Ve Been Charged With Growing Your Business Incremental Growth Can No Longer Deliver The Results You Need You Need Truly Dynamic Growth And You Need To Achieve It Without Takking A Hugely Expensive Gamble How Can You Encourage Innovative New Ventures And Pursue Ambitious Growth While Minimizing Risk About The AuthorsRita Gunther McGrath Is Associate Professor Of Management At Columbia Business School Ian C MacMillan Is The Dhirubhai Ambani Professor Of Entrepreneurship And Innovation At The University Of Pennsylvania S Wharton School They Are Coauthors Of MarketBusters And The Entrepreneurial Mindset This is a definite read, combine it with Eric Reis s Lean Startup to get the full juice an fun of starting your company.Rita s blogs are even interesting, she has a direct to the point way which takes out all assumptions, and she is big on making and evaluating assumptions.I will in the near future get a chance to meet Ian, the co author of this book, i will post on it when i get to it. This book was recommended reading at work, and to be honest while it is basically ok, I don t think there was anything specially new here.
Is a well-known author, some of his books are a fascination for readers like in the Discovery Driven Strategy: Unconventional Paths to Exceptional Growth book, this is one of the most wanted Rita Gunther McGrath author readers around the world.
- 200 pages
- Discovery Driven Strategy: Unconventional Paths to Exceptional Growth
- Rita Gunther McGrath
- 14 September 2019 Rita Gunther McGrath