One Of Asia S Best Respected Writers On Business And Economy, Hong Kong Based Author Mark L Clifford Provides A Behind The Scenes Look At What Companies In China, India, Japan, Korea, The Philippines, Indonesia, Hong Kong, Singapore, And Thailand Are Doing To Build Businesses That Will Lessen The Environmental Impact Of Asia S Extraordinary Economic Growth Dirty Air, Foul Water, And Hellishly Overcrowded Cities Are Threatening To Choke The Region S Impressive Prosperity Recognizing A Business Opportunity In Solving Social Problems, Asian Businesses Have Developed Innovative Responses To The Region S Environmental CrisesFrom Solar And Wind Power Technologies To Green Buildings, Electric Cars, Water Services, And Sustainable Tropical Forestry, Asian Corporations Are Upending Old Business Models In Their Home Countries And Throughout The World Companies Have The Money, The Technology, And The People To Act Yet, As Clifford Emphasizes, Support From The Government In The Form Of Effective, Market Friendly Policies And The Engagement Of Civil Society Are Crucial For A Region Wide Shift To Greener Business Practices Clifford Paints Detailed Profiles Of What Some Of These Companies Are Doing And Includes A Unique Appendix That Encapsulates The Environmental Business Practices Of Than Fifty Companies Mentioned In The Book Asia has a big problem with its environmental impact on our world Whilst many countries in the West are doing their bit to reduce their climate footprint through various green initiatives, it can still feel rather one sided when many Asian companies seemingly carry on regardless, with environmental concerns hardly their first priority.This fascinating book takes a highly focussed look at environmental issues in Asia and considers how the next possible business boom ecological considerations in the region may be handled The author considers what China, India, Japan, Korea, the Philippines, South Korea, Singapore and Thailand are doing to build businesses that will lessen the environmental impact of Asia s extraordinary economic growth The West has been happy to have this region as its low cost workshop, yet profit and possibly ignorance has got in the way Many governments are now trying to stem the tide of poor air quality, dirty water and overcrowding and address the business and social problems that they cause head on It is not going to be an overnight fix, yet the author contends that steps are being taken in the right direction It requires than just a government decree Entire business models need to be changed Individual attitudes must be modified and yes, in part, the West must also shoulder some responsibility.The book is clearly written with an academically focussed audience in mind, yet the publisher has priced this book so that even the interested generalist can afford it It is a book that is capable of giving so much, dependent on its intended audience.We may be forgiven for thinking we know all about the problems in Asia, yet in reality we are probably mostly ignorant Imagine a village with no electricity, running water and importantly no litter, the latter being due to its inhabitants being so poor that they can t afford to leave anything to waste Things are not necessarily much better in first world countries such as Singapore Poor air quality and the weather does not respect sovereign territory and income, so Singaporeans were surprised and alarmed in 2013 to see their clean city blanketed by choking haze from fires in neighbouring Indonesia This is not an isolated case.The author notes that Asia is the greatest economic success story in human history and this is capable of leading change, even though the economic expansion is putting extraordinary and often unsustainable pressures on the natural environment So positive change is inevitable, even though there will be a lot of change to push through and a lot of cleaning up being necessary afterwards.However there is still a mass of contrasts that can feel hard to fathom As the author notes, The Asian Development Bank says that 628 million people in Asia are still without electricity this means that even in the countries participating in the world s great economic success story, one out of every five people is still living in a house without even a single electric light bulb As the poor continue to rise out of poverty and as the population as a whole continues to grow, there will be an extraordinary strain on resources water, food, fuel and there is likely to be an increase in carbon emissions as well So it is definitely in the interests of the countries not to kill the goose that lays golden eggs Wise businesses are alert to these necessary changes and can be ideally placed to benefit from the inevitable It might not be too far fetched to say that even if you have no business interests in this region, you still should be interested enough to read about what is happening here After all, it has the potential to affect our entire world The Greening of Asia, written by Mark L Clifford and published by Columbia University Press ISBN 9780231166089, 320 pages YYYYY My too often failed personal attempts to limit plastic bentos and disposable chopstics is one thing, the large scale company efforts to green Asia are a different part of the same puzzle If you are eager to get to know real examples of yet unknown Asian companies built upon an equation sustainability business opportunity, this is a good and I dare to say entertaining read The book fails to attempt to provide for any comprehensive answers and none of the individual stories is black and white which might lead to even how or when or does this really work or is this really sustainable type of questions, but it s well researched and well written and, last but not least, refreshing, after having read all the situation is so bad and is getting worse look at smog numbers in Beijing essays Consider reading even if you have nothing to do with Asia, you might find inspiration in some of the sustainability and or business efforts Consider reading even if not interested in sustainability literature, if only for the niche business mindset which greening efforts in Asia unfortunately still represent.
Is a well-known author, some of his books are a fascination for readers like in the The Greening of Asia book, this is one of the most wanted Mark L. Clifford author readers around the world.
- 320 pages
- The Greening of Asia
- Mark L. Clifford
- 14 August 2019 Mark L. Clifford